Junior Marketing Consultant @ ESSEC
I worked on 3 major projects.
1/ ESSILOR, Paris, Ophthalmic Lenses Department where I analysed brand awareness, led focus groups, conducted qualitative surveys, delivered improvement recommendations.
2/ LE BAL DU MOULIN ROUGE, Paris, where I analysed perception, values, strengths and weaknesses of the brand, and also delivered an indepth analyses to the CEO and side products recommendations.
3/ PHILIPS Lighting, where I prototyped a LED lighting system with a team of engineers, and designed and created a booth/showroom targeting professional buyers.