Curious about my

Professional life?

Sept. 2018 - Today, Amsterdam, the Netherlands

Brand Therapist & Growth Consultant, Managing Partner @ Incubator Studio®

I co-founded Incubator Studio, branding & digital marketing agency for small and medium businesses with high ambitions.
We [RE] position and [RE] brand businesses for accelerated success & predicted profit growth.
Our clients are solo-preneurs, startups and small companies.
Sept. 2018 - Today, Amsterdam, the Netherlands
Sep. 2018 - Dec. 2020, Amsterdam, the Netherlands

LED Skin Therapy Expert & Managing Partner @ LUUX care®

I co-founded LUUX care to reveal the natural beauty & inner strength of city-zens + boost beauty businesses results, inspired by Nature's wisdom.
We distribute professional LED Light Therapy lamps, exclusive face & body hydromasks full of active principles, 100% natural and organic certified cosmetics & herbal teas, 100% natural food supplements, and franchised LED Light Therapy treatment rooms, the light bar®.
We turn European beauty, well-being and re-balancing professionals into LED Light Therapists, to the benefit of their clients and of their existing business.
Sep. 2018 - Dec. 2020, Amsterdam, the Netherlands
Jul. 2018 - Jul. 2019, Amsterdam, the Netherlands

Vice President Membership @ Amsterdam Toastmasters Club

Toastmasters is an educational organization that offers a public speaking and leadership skills development track through a worldwide network of clubs.
By regularly giving prepared and impromptu speeches, receiving feedback, managing meetings and teams, and guiding others to achieve their goals in a supportive atmosphere, members are empowered and develop their communication skills to lead.
Within the Executive Committee of the Amsterdam Toastmasters Club, I planned, organized and directed a program that: ensured existing members' retention, development, motivation and growth; and promoted the Club, bringing in guests and transforming them into active committed members.
Jul. 2018 - Jul. 2019, Amsterdam, the Netherlands
Sept. 2016 - Today, Amsterdam, the Netherlands

Founder @ Amsterdam en famille®

With my 3 daughters, we are on a mission to promote Amsterdam as an ideal gateway for families travelling with children and teenagers.
This is our first family business, a way for them to develop entrepreneurial skills.
We want to share ideas for a unique stay (original, local and fun) that will make everyone happy and create unforgettable memories -away from the red light district and drugs. I guide tourists in French or English in the city and its museums.
Sept. 2016 - Today, Amsterdam, the Netherlands
Oct. 2016 - Dec. 2018, Amsterdam, the Netherlands

Sales & Marketing Consultant @ AceKettle

I co-founded Ace Kettle to leverage the power of branding, marketing & my business sense in order to design sustainable growth plans for companies feeling ready to successfully grow their sales to the next level.
I designed a three steps methodology: positioning and branding, agile marketing and sales, team training and/or outsourcing of specialists.
I worked as an independent brand strategist & business developer and served several clients in parallel.
Oct. 2016 - Dec. 2018, Amsterdam, the Netherlands
Sept. 2015 - May 2016, Jakarta, Indonesia

Museum Guide @ Museum Nasional Jakarta

I graduated as official museum guide with the Indonesian Heritage Society and then guided tourists/locals/expats/school kids though the Museum Nasional Jakarta in English or French.
To achieve that, I completed research, written and spoken assignments on history, ethnography, textiles, bronzes, religions, homes & habitat in Indonesia, in addition to continuous on-site lectures and trainings.
Sept. 2015 - May 2016, Jakarta, Indonesia
Oct. 2013 - Jan. 2015, Kuala Lumpur, Malaysia

Managing Director @ Ballade, walk smart!

I co-founded an exclusive hand-made shoes business in Malaysia. I designed collections of kids & adults leather sandals and closed uniform shoes.
I lead the prototyping/pre-production/production process with six local suppliers.
I created the brand, its universe, visual identity, the associated story telling
I defined the marketing and sales strategy for Year 1 and scale up phase.
I sold >700 units in four months, to end customers via showrooms, pop up shops, bazaars and online sales.
Oct. 2013 - Jan. 2015, Kuala Lumpur, Malaysia
Oct. 20013 - Nov. 2014, Kuala Lumpur, Malaysia

Leader @ Work in the city Kuala Lumpur

I co-founded a professional network of French-speaking business women in Kuala Lumpur area, and then led its management team.
I created, designed, set up and launched the concept according to the markets needs, organized monthly dinner-conferences gathering over 50 attendants, set up a series of high quality business related training workshops with 10/12 attendants and ensured the sustainability of the network by on boarding a management team.
Oct. 20013 - Nov. 2014, Kuala Lumpur, Malaysia
Nov. 2011 - Jul. 2013, Amsterdam, the Netherlands

International New Business Manager @ EMS Pay

I sold a cross-border / multi-currencies / card-non-present (online and MOTO) acquiring solution (financial product/payment processing) to Europe-HQ multinational e-merchants.
In short, I hunted in segments of activities and markets new to the company, with a focus on retail and the French market, built knowledge through research and developed a network of partners in the payment industry.
Nov. 2011 - Jul. 2013, Amsterdam, the Netherlands
Jan. 2008 - Nov. 2010, Paris, France

Key Account Manager @ Shell

I developed (50%) and maintained (50%) a cross-industry customer portfolio on the French market (food, automotive, construction, energy, chemicals, general engineering, handling…).
How? I carried out quotations and did tactical pricing for regional and national tenders. I maintained awareness of market conditions and competitors’ products and pricing. I maximized product-mix and pricing strategies in a competitive and stressed market environment. I provided technical, administrative, credit and supply chain support to customers.
Jan. 2008 - Nov. 2010, Paris, France
2005 - 2007, Paris, France

Operational Marketing & Communication Junior @ Shell

As a communication specialist, I helped our sales teams reach their targets across 10 distribution channels, thanks to our marketing support.
I ensured effective interface with agencies, suppliers, key accounts, strategic marketing & sales forces, developed BtoB, BtoBtoC, BtoC promotions and communication tools.
I also led a strategic analysis on Shell’s Lubricants positioning and sales/marketing actions.
2005 - 2007, Paris, France
2005 -2006, Paris, France

Junior Marketing Consultant @ ESSEC

I worked on 3 major projects.
1/ ESSILOR, Paris, Ophthalmic Lenses Department where I analysed brand awareness, led focus groups, conducted qualitative surveys, delivered improvement recommendations.
2/ LE BAL DU MOULIN ROUGE, Paris, where I analysed perception, values, strengths and weaknesses of the brand, and also delivered an indepth analyses to the CEO and side products recommendations.
3/ PHILIPS Lighting, where I prototyped a LED lighting system with a team of engineers, and designed and created a booth/showroom targeting professional buyers.
2005 -2006, Paris, France
Jun. 2004 - Dec. 2004, Paris, France

Trade Marketer @ 1001 listes

I worked as a partnerships network developer in the 'Boutiques' team. I Negotiated sales promotions and new contracts, on-boarded new partners, built and led satisfaction surveys and organized events and fairs.
Jun. 2004 - Dec. 2004, Paris, France

Do you need a business booster?

My business life

2.10 minutes to get to know me authentically from closer in French and English.

My business tips

My view on entrepreneurship and business mindset in 2.10 minutes in French and English.

France vs. the Netherlands

My take on being French and feeling Dutch. 1.20 minute in French

My dreams

1.30 minute of humoristic confidences in French.

Recommendation from JT Foxx

A personal 2-minute endorsement from the world’s #1 wealth and business coach, serial entrepreneur, property and private equity investor, best selling author.

Presentation of Incubator Studio

How do we [re]position and [re]brand businesses for accelerated success and predicted profit growth? 45 seconds to find out!

dolor. consectetur venenatis, risus. ut consequat.