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Professional life?

Sept. 2018 - Today, Amsterdam, the Netherlands

Brand Therapist & Growth Consultant, Managing Partner @ Incubator Studio®

I co-founded Incubator Studio, branding & digital marketing agency for small and medium businesses with high ambitions.
We [RE] position and [RE] brand businesses for accelerated success & predicted profit growth.
Our clients are solo-preneurs, startups and small companies.

This is Incubator Studio

Sept. 2018 - Today, Amsterdam, the Netherlands

Sep. 2018 - Dec. 2020, Amsterdam, the Netherlands

LED Skin Therapy Expert & Managing Partner @ LUUX care®

I co-founded LUUX care to reveal the natural beauty & inner strength of city-zens + boost beauty businesses results, inspired by Nature's wisdom.
We distribute professional LED Light Therapy lamps, exclusive face & body hydromasks full of active principles, 100% natural and organic certified cosmetics & herbal teas, 100% natural food supplements, and franchised LED Light Therapy treatment rooms, the light bar®.
We turn European beauty, well-being and re-balancing professionals into LED Light Therapists, to the benefit of their clients and of their existing business.

This is LUUX care

Sep. 2018 - Dec. 2020, Amsterdam, the Netherlands

Jul. 2018 - Jul. 2019, Amsterdam, the Netherlands

Vice President Membership @ Amsterdam Toastmasters Club

Toastmasters is an educational organization that offers a public speaking and leadership skills development track through a worldwide network of clubs.
By regularly giving prepared and impromptu speeches, receiving feedback, managing meetings and teams, and guiding others to achieve their goals in a supportive atmosphere, members are empowered and develop their communication skills to lead.
Within the Executive Committee of the Amsterdam Toastmasters Club, I planned, organized and directed a program that: ensured existing members' retention, development, motivation and growth; and promoted the Club, bringing in guests and transforming them into active committed members.

This is Toastmasters

Jul. 2018 - Jul. 2019, Amsterdam, the Netherlands

Sept. 2016 - Today, Amsterdam, the Netherlands

Founder @ Amsterdam en famille®

With my 3 daughters, we are on a mission to promote Amsterdam as an ideal gateway for families travelling with children and teenagers.
This is our first family business, a way for them to develop entrepreneurial skills.
We want to share ideas for a unique stay (original, local and fun) that will make everyone happy and create unforgettable memories -away from the red light district and drugs. I guide tourists in French or English in the city and its museums.

This is Amsterdam en famille

Sept. 2016 - Today, Amsterdam, the Netherlands

Oct. 2016 - Dec. 2018, Amsterdam, the Netherlands

Sales & Marketing Consultant @ AceKettle

I co-founded Ace Kettle to leverage the power of branding, marketing & my business sense in order to design sustainable growth plans for companies feeling ready to successfully grow their sales to the next level.
I designed a three steps methodology: positioning and branding, agile marketing and sales, team training and/or outsourcing of specialists.
I worked as an independent brand strategist & business developer and served several clients in parallel.

Oct. 2016 - Dec. 2018, Amsterdam, the Netherlands

Sept. 2015 - May 2016, Jakarta, Indonesia

Museum Guide @ Museum Nasional Jakarta

I graduated as official museum guide with the Indonesian Heritage Society and then guided tourists/locals/expats/school kids though the Museum Nasional Jakarta in English or French.
To achieve that, I completed research, written and spoken assignments on history, ethnography, textiles, bronzes, religions, homes & habitat in Indonesia, in addition to continuous on-site lectures and trainings.

Sept. 2015 - May 2016, Jakarta, Indonesia

Oct. 2013 - Jan. 2015, Kuala Lumpur, Malaysia

Managing Director @ Ballade, walk smart!

I co-founded an exclusive hand-made shoes business in Malaysia. I designed collections of kids & adults leather sandals and closed uniform shoes.
I lead the prototyping/pre-production/production process with six local suppliers.
I created the brand, its universe, visual identity, the associated story telling
I defined the marketing and sales strategy for Year 1 and scale up phase.
I sold >700 units in four months, to end customers via showrooms, pop up shops, bazaars and online sales.

Oct. 2013 - Jan. 2015, Kuala Lumpur, Malaysia

Oct. 20013 - Nov. 2014, Kuala Lumpur, Malaysia

Leader @ Work in the city Kuala Lumpur

I co-founded a professional network of French-speaking business women in Kuala Lumpur area, and then led its management team.
I created, designed, set up and launched the concept according to the markets needs, organized monthly dinner-conferences gathering over 50 attendants, set up a series of high quality business related training workshops with 10/12 attendants and ensured the sustainability of the network by on boarding a management team.

Oct. 20013 - Nov. 2014, Kuala Lumpur, Malaysia

Nov. 2011 - Jul. 2013, Amsterdam, the Netherlands

International New Business Manager @ EMS Pay

I sold a cross-border / multi-currencies / card-non-present (online and MOTO) acquiring solution (financial product/payment processing) to Europe-HQ multinational e-merchants.
In short, I hunted in segments of activities and markets new to the company, with a focus on retail and the French market, built knowledge through research and developed a network of partners in the payment industry.

Nov. 2011 - Jul. 2013, Amsterdam, the Netherlands

Jan. 2008 - Nov. 2010, Paris, France

Key Account Manager @ Shell

I developed (50%) and maintained (50%) a cross-industry customer portfolio on the French market (food, automotive, construction, energy, chemicals, general engineering, handling…).
How? I carried out quotations and did tactical pricing for regional and national tenders. I maintained awareness of market conditions and competitors’ products and pricing. I maximized product-mix and pricing strategies in a competitive and stressed market environment. I provided technical, administrative, credit and supply chain support to customers.

Jan. 2008 - Nov. 2010, Paris, France

2005 - 2007, Paris, France

Operational Marketing & Communication Junior @ Shell

As a communication specialist, I helped our sales teams reach their targets across 10 distribution channels, thanks to our marketing support.
I ensured effective interface with agencies, suppliers, key accounts, strategic marketing & sales forces, developed BtoB, BtoBtoC, BtoC promotions and communication tools.
I also led a strategic analysis on Shell’s Lubricants positioning and sales/marketing actions.

2005 - 2007, Paris, France

2005 -2006, Paris, France

Junior Marketing Consultant @ ESSEC

I worked on 3 major projects.
1/ ESSILOR, Paris, Ophthalmic Lenses Department where I analysed brand awareness, led focus groups, conducted qualitative surveys, delivered improvement recommendations.
2/ LE BAL DU MOULIN ROUGE, Paris, where I analysed perception, values, strengths and weaknesses of the brand, and also delivered an indepth analyses to the CEO and side products recommendations.
3/ PHILIPS Lighting, where I prototyped a LED lighting system with a team of engineers, and designed and created a booth/showroom targeting professional buyers.

2005 -2006, Paris, France

Jun. 2004 - Dec. 2004, Paris, France

Trade Marketer @ 1001 listes

I worked as a partnerships network developer in the 'Boutiques' team. I Negotiated sales promotions and new contracts, on-boarded new partners, built and led satisfaction surveys and organized events and fairs.

Jun. 2004 - Dec. 2004, Paris, France

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My business life

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My business tips

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France vs. the Netherlands

My take on being French and feeling Dutch. 1.20 minute in French

My dreams

1.30 minute of humoristic confidences in French.

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Presentation of Incubator Studio

How do we [re]position and [re]brand businesses for accelerated success and predicted profit growth? 45 seconds to find out!